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Ultimate Guide to Email Marketing for Business, by Susan Gunelius
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Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes―not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way
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Product details
Series: Ultimate Guide
Paperback: 230 pages
Publisher: Entrepreneur Press (May 15, 2018)
Language: English
ISBN-10: 1599186233
ISBN-13: 978-1599186238
Product Dimensions:
8 x 0.7 x 9.9 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#95,906 in Books (See Top 100 in Books)
I liked the book, but I think that it could have been condensed into half of what it is. I read all of the material, and felt like many of the paragraphs were stretched or repetitive to make the book larger. The information offered, however, was decent and of good quality. I think it would be great for someone who has absolutely no idea about any type of marketing as there is general marketing information at the beginning.It does look like the author cared about what she was writing about. It would help out the absolute beginner very well.
An awesome and very thorough book, I would highly recommend for anybody beginning to grow their email list. I wouldn't stop after this book though, continue with Russell Brunson's books.
I have done email marketing for a while now. Chapter 1 was good. Chapter 2 was GREAT. Best email book I have seen. I read 5 chapters at the first sitting. Wish I did not have to do other work today or would read as much as I could!!
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